Concord表厂于1908年在瑞士Biel创立。创立至今，其设计一直享负盛名，而所创制的手表无论在外型及功能均极为协调。事实上，Concord就是因为这种“和谐”协调而得名的。
1915年，Concord开始为高级钟表著名品牌代工生产，例如蒂芙尼公司（Tiffany&Co.）及卡地亚（Cartier）。这些手表均极为华贵，多以铂金精制而成，并镶有钻石、绿宝石、红宝石及蓝宝石。於是，Concrod便因其所创制的优质手表而闻名于世。
全球最纤薄的腕表
1930及1940年代，Concord开始追求纤薄小巧的手表及机芯。数十年肝，凭着这种锲而不舍的创制精神，终于在1979年成功设计出全球最薄的手表━Concord Delirium。此项设计成为全球报导的焦点。
这是全球第一只表身厚度少于2毫米（只有1.98毫米）的手表，这种制造工艺证明C0NCORD的制表技术实在无可匹敌。在短短两年后，新的Delirium又告诞生，表身只有0.98毫米，厚度是原来的Delirium的一半。
1992年，Concord在欧洲的钟表珠宝展览中展出“Mariner V Centenario”，又一次震惊全球。此系列全套共有五只手表，不但各具特色，同时更配备极为复杂的机械机芯。在展览会展出前不久，该套手表便以320 万瑞士法郎售出。这些各具特色的手表之所以价值不菲，不单是因为其用料上乘，更是在于其结构精密繁复的机芯。这些手表为制表技术的发展创造了新的标准。
1995年，Concord为Saratoga Exor揭开了序幕，这款独特的手表将制表的艺术与璀灿的宝石结合起来。Exor具备多种复杂的功能，使之成为高品质的手表。此外，表面又镶嵌了名贵的铂金及118颗D级洁净钻石。自Saratoga Exor问世后，便以200万瑞士法郎售出。
1996年，Concord为庆祝Saratoga十周年纪念，特别推出Saratoga SL（Sports Luxury）系列，以现代化的款式，诠释原来的Saratoga设计。
在二十世纪初，Concord成为时钟设计的创制者。当时也是著名的Concord闹钟的全盛时期，事实上，这是第一只可携带的发条旅行八日钟。这只旅行钟在当年众人皆耳熟能详，因此，杜鲁门总统亦以Concord闹钟作为各国出席波兹坦和平会议的国家元首的赠礼。其中一个闹钟更成为杜鲁门总统的私人珍藏，现正存放于密苏里州的杜鲁门独立图书馆内。
同时，Concord 的设计开始成为现代腕表的典范。Concord 创制金及不锈钢手表供应其庞大的市场，其中包括美国陆军及美国海军。高级珠宝表制造商对于Concord手表的机芯均趋之若鹜，后来更成为优质手表机芯的主要供应商。
第二次世界大战结束后，Concord创制出新款的大勋章式手表及揭盖手表。其高品质手表写下了历史上光辉的一页。1950年代，Concord估计手表的款式与其功能将会同样重要，因此，特别设计出手链女表，今日，更成为收藏家的珍品。
Concord Watches
Concord - Swiss Watches
Concord was founded in Bienne, Switzerland, in 1908, by two young Swiss craftsmen who shared an ambition to create watches of beautifully thin proportions. Early in the century, Concord designs were frequently selected by Cartier, Tiffany and others among the world's finest jewellers as their own private-label timepieces. In 1979, Concord earned worldwide renown as the company that pioneered and perfected the ultra-flat Swiss quartz movement with the Delirium, the thinnest watch in the world. Concord continues to set new standards for watch making sophistication with it's spectacularly jewelled, one-of-a-kind creations like the Saratoga Splendours, handcrafted tourbillion timepieces of unsurpassed technical complication and mastery.
Today, from the sportive luxury of Saratoga SL to the graceful style and exceptional value of Les Palais, to the grandly geometric Las Scala and elegantly detailed Veneto collections in solid 18 karat gold, Concord watches are the sensation of time.
Concord
A bold renewal
Concord is returning to the centre of the watch-making stage by redefining itself with a bold new philosophy, aggressive positioning and innovative, unexpected product design. Backed by the MGI Luxury Group and invigorated by an enthusiastic new team, the brand is undertaking a bold new repositioning strategy. A new face is giving clear expression to Concord’s personality and ambitions: to affirm its legitimacy in the high-end watch segment, while adopting and original and even iconoclastic approach.
The vision of the MGI Luxury Group is to create a commanding, contemporary brand in the exclusive luxury segment. Following a thorough makeover, Concord now displays a sharp new identity, released from its roots and traditions and bringing its own unique, edgy dimension to the international watch-making sphere. The metamorphosis is revealing a brand with a confirmed, clear-cut and uncompromising character.
Today, Concord is placing an emphasis on international development, while pursuing the strategy deployed over recent years, especially in the Middle East and Asia. The active development of a selective network of distributors and privileged partners is reinforcing the emergence of a brand which has nurtured a strategic vision targeting ambitious, long-term goals.
Pursuing a resolutely innovative strategy, Concord is significantly upgrading its collection while capitalizing on its distinctive assets. History actually shows that this brand, launched at the beginning of the 20th century, built a successful reputation among the public and its competitors based on its product creations. After numerous successes in the first part of the century, as an accredited supplier to the most prestigious jewelry houses in Europe and the United States, Concord wrote a chapter in history in 1979, with the introduction of the Delirium, the slimmest watch ever produced. Today, the brand is continuing to demonstrate its know-how in the construction of exceptionally complex cases and, through its obsession for quality, setting strict standards that govern each step of the conception and manufacturing processes. Moreover, this relentless passion for reliability and technology is further enriched by useful watch-making complications and highly innovative, ambitious design that is fresh, bold and highly unexpected.
. Merging audacity, avant-garde design and acknowledged expertise, Concord watches embody cutting-edge technology, served by the best trades in the Swiss watch-making industry. This execution is based on an original and demanding approach: the watch is stripped down, taken entirely apart so that each of its elements and components can be rethought in its own right. A first creation, C1, emblematic and radical in many ways, defines the new Concord profile -- a sophisticated and refined profile, at the heart of technology, which on the eve of the brand’s 100th anniversary is cultivating uniqueness, reinventing performance and making exclusivity a principle.
COSC Certified C1 Chronograph
Expect the unexpected
Forceful and energetic, C1 shows off its ambitions in a monumental steel case measuring 44 mm in diameter and 16.70 mm thick, featuring a powerful design matched by extreme robustness. Its strikingly modern graphic design heralds a structural watch that plays with light and with materials. Its radical construction gives it a rugged durability that shrugs off established standards by implementing breakthrough expertise.
Water-resistant to 200 meters and comprising 42 parts, the case benefits from a revolutionary assembly method, which absorbs shocks and thus optimizes the sturdiness of the watch. A metal protective ring coated in rubber and fixed laterally by self-blocking screws is enhanced by eight decorative elements straddling the bezel. These bastions protect a spectacular 3.30 mm thick sapphire crystal, which literally emerges from the case. The structure of the crown adds an additional complex touch. No fewer than three materials are required to manufacture it: rubber, composite and steel are clever combined to form one dense and highly resistant entity. Built according to the same technique, the pushers also make their contribution to the strong personality of the timepiece.
The CI is a visionary model that redefines the high-end chronograph. Drawing upon the brand’s know-how, the watch’s original and boldly unconventional construction proves that creativity can be expressed in many different ways: from technology to aesthetics, from materials to decoration and from function to emotions. Certified by the official Swiss Official Chronometer Testing Institute (COSC), this sturdy, ultra-masculine watch is a concentrated union of performance and innovation. Before earning the highly coveted title of official Swiss chronometer, its self-winding movement underwent a series of detailed tests in one of the COSC laboratories, for two complete weeks.
The perfectly readable dial has a distinctive layered construction with a depth and perspective that are accentuated by the subtle effects of shade and light. Made of carbon fiber and machined metal, it is encircled with sunken applied hour-markers, filled with luminescent material, that are flown over by equally luminescent, athletic hands radiating a sense of determination and purpose. Partially hollowed out, their alternating solid and open parts create a fascinating asymmetrical effect through a real interplay of force on the central stem, calling for a particularly demanding assembly process.
The 30-minute and 12-hour counters face each other majestically at 12 and 6 o’clock. The surprising small seconds display at 9 o’clock aspires to capture time: its display, controlled by a disc in permanent rotation, represents a new technical prowess on the part of the brand’s watchmakers. The first quarter of the minute circle matches the Concord blue color of the sweep seconds hand. Finally, the date display, progressively revealed in a semi-transparent manner, specifies the measurement of time.
The bracelet in black vulcanized rubber with a brushed matte finish produces a striking contrast in materials. The chronograph is also available with a metal link bracelet, completely integrated with the case by an original system of articulation, for which a patent is pending. The conception of the attachments ensures perfect adjustment to the shape of the wrist.
The synergy between light and textures reinforces the visual language of the watch. The case finishing – polished-brushed, satin-brushed or mirror-polished for the screws – and the rounded angles at the corners, embody technical assertiveness and a unique inspiration. The transparent case-back reveals the beauty of the mechanism and a decorated oscillating weight. It is also engraved with the Concord seal, which will serve as the Company’s signature on all of its creations from now on: “Audacity – Know-how – Avant-garde”.
The C1 chronograph embodies cutting-edge design and technical mastery, expressed through a strong identity that turns traditional watch-making conventions upside down through its style and functionality. Intended for a discerning audience with a taste for rare objects, it offers a chance to view time measurement from a completely new angle.
Alongside it, another model, the C1 Big Date automatic, also steps onto the watch-making stage. Its construction also represented a major technical feat and it exudes a bold aesthetic appeal. In addition, a ladies’ model is offered in stainless steel or 18-karat pink gold, enhanced by several variations of gem-setting. The settings feature original combinations that play on the materials and colors. All of which provides ample proof that the new Concord C1 timepiece, beyond its function as an instrument for time measurement, is a stylish and exclusive object conveying an exceptional attitude, character and presence.
C1 Chronograph
Technical characteristics
Movement
Mechanical self-winding, Calibre A07.211 (Valgranges), 16? lignes, chronometer-certified by the COSC (Swiss Official Chronometer Testing Institute)
Frequency: 28,800 vibrations/hour, 4 Hz
Power reserve: 48 hours
Parts: à confirmer
Jewels: 25
Thickness: 7.90 mm; 2.39 mm of hand-fitting
Diameter: 37.20 mm, of which 36.6 mm casing dimensions
Functions
Hour, minute, small seconds on permanent turning disc (1/10 mm thick)
Central sweep seconds hand, 30-minute and 12-hour counters
Date
Case
Round, stainless steel
Diameter: 44 mm
Thickness: 16.70 mm
Protective ring in rubber-coated steel, screwed in laterally, enhanced by eight decorative elements on the bezel
Sapphire crystal 3.30 mm thick
Crown in steel, rubber and composite
Rotor engraved with Concord logo, case signed with the words: Audacity - Know-How - Avant-garde, stamped in relief
Transparent sapphire crystal case-back
Water-resistance: 200 meters
Also available in 18-karat pink gold
Dial
Carbon fiber. Also available in polished metal (polished steel? Should state type of metal)
Hour-markers with SuperLuminova luminescent material SLNC1
Hour and minute hands in steel, asymmetrically hollowed out, filled with SuperLuminova luminescent material SLNC1
Steel counter hands
Concord blue sweep seconds hand
Bracelet
In vulcanized rubber with Concord folding clasp
Also available in stainless steel with Concord folding clasp
Concord
100 years of history
1908 Foundation of the Concord Watch Company SA in Biel.
1909 Establishment of an affiliate in New York.
1915 Launch of the first luxury private label watches with gemstones and precious metals.
1945 During the Potsdam Peace Conference, American President Harry S. Truman gives Concord watches to his counterparts, including Churchill.
1946 Introduction of the first coin wristwatches
1968 On the request of the New Yorker Magazine, an independent organization conducts a survey to assess consumer awareness of watch brands in the luxury segment. Concord ranks sixth.
1970 Gedalio Grinberg takes over the presidency of Concord Watch Company SA and associates the brand with the North American Watch Corporation, headquartered in New York.
1979 Launch of the Delirium, which makes world headlines. The slimmest analogue watch ever made and the first to be less than 2 mm (1.98 mm) thick. This event marks the beginning of a trend towards ultra-thin watches.
1980 Launch of the Delirium II, the thinnest skeleton watch in the world (less than 1.5 mm thick). Launch of the Delirium III, an ultra-thin ladies’ watch. Launch of the Delirium IV (0.98 mm thick).
1986 Birth of the Saratoga collection.
1996 The North American Watch Corporation becomes Movado Group, Inc. (MGI).
2006 Transfer of Concord’s international head office to Biel, Switzerland.
2007 Launch of the C1 chronometer.
2008 A century of history heralds the beginning of a new story…
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